The Blog

Let’s face it, starting a business in 2026 is tough. With over 50 million startups launching every year, that’s nearly 10 new businesses every second! It's like trying to make your voice heard in a stadium full of screaming fans. But don’t panic! The good news is that success isn’t about being the loudest; it’s about being unforgettable.
The first time you sit down to build a pitch deck, it feels impossible. You have a massive vision, a complex product, and a million things you think you need to tell a potential investor.The truth is, most founders overcomplicate their first deck, and it kills their chances.
In 1918, a young pharmacy apprentice and entrepreneur named Jacob Sogboyega Odulate, popularly known as “The Blessed Jacob,” formulated what would become one of Africa’s most enduring pharmaceutical products: Alabukun Powder.
Are you a founder looking for the best design agencies in Nigeria? You’re in the right place. Nigeria’s creative scene is booming, and design is at the heart of it. 
It’s all there in the details. The countless drafts. The inside jokes. The people who became family. The ones who passed through and left something behind. You feel every year of it. In your bones. That’s what 'A Decade of Toast' was about.
Defining your brand is so much more than just a name, logo, or color palette. While those elements play a role, they’re just the surface. Your brand is the full experience! Your values, vision, company culture, and the way customers perceive and interact with your business.
They say a picture is worth a thousand words... we say a high-resolution, copyright-free image of black people that fits the context of that Ad/Website you are working on, is worth five hundred thousand million words. But as we are well aware, good things don't come cheap.
Looking for inspiration for your brand guidelines? We've rounded up 12 incredible guidelines from our favorite world-class brands. Dive in and explore to your heart's content!
Yesterday, your brand colours were red and blue, today, they’re purple and orange and maybe they’ll be pink and green tomorrow. Who knows? If you read that without seeing what the problem with that scenario is, then let’s offer you a seat (and some toast) at our table. This post is for you! Ready?
Mercy Ogedengbe and Semilore Ogunsanya were recipients of the Toast Academy Scholarship Program of 2021. Upon completion of their Graphic Design course, they were placed as interns in Nigeria's leading luxury leather brand, Femi Handbags.
6 months later, they were an essential part of the core team that created amazing designs for the Lagos Leather Fair 5.
A logo is the symbolic representation of a brand, made with colours, texts, shapes and images. It is essentially the face of a company as it functions primarily as an identifier. When you see a logo you are familiar with, you instantly associate it with your memories, experiences, and interactions with the brand.
With the recently concluded elections in Nigeria, we have been exposed to a lot of horrors. No, I do not mean the bubbles of violence in several states or the promises of change that are still yet to be fulfilled, I'm talking about visual horrors, the type that makes you cringe, then laugh hysterically, just before you are completely overwhelmed by sadness for this nation and the direction in which it's headed. Before we dive into the body of this write-up, it's vital that we go over a little design lesson, so bear with me.
The issue of having a national carrier is one that has been met with a myriad of reactions from both ends of the spectrum—pleased and displeased; seen as necessary or an absolute waste of resources.