Alabukun: The 100-year-old indigenous Nigerian Brand. How do they still exist?
In 1918, a young pharmacy apprentice and entrepreneur named Jacob Sogboyega Odulate, popularly known as “The Blessed Jacob,” formulated what would become one of Africa’s most enduring pharmaceutical products: Alabukun Powder.
Is the Era of Branding Over: What Nigerian Businesses Must Do Differently
Discover why branding no longer holds power and how social proof is reshaping business success, especially Nigerian businesses. Scott Galloway explains why “the era of branding is over
The Art of Storytelling: How to Engage Audiences with Short Attention Spans
Let’s be honest, everyone’s scrolling fast in a world of endless reels, tweets, carousels, and so much content. To gain people’s attention online is so difficult. How do you stand out in an oversaturated, overly stimulating world?
7 Key Questions to Help You Define Your Brand In 2025
Defining your brand is so much more than just a name, logo, or color palette. While those elements play a role, they’re just the surface. Your brand is the full experience! Your values, vision, company culture, and the way customers perceive and interact with your business.
3 sites to get free, high-resolution photos of black people in 2024
They say a picture is worth a thousand words… we say a high-resolution, copyright-free image of black people that fits the context of that Ad/Website you are working on, is worth five hundred thousand million words. But as we are well aware, good things don’t come cheap.
12 Brand Guidelines Examples From Top Companies
Looking for inspiration for your brand guidelines? We’ve rounded up 12 incredible guidelines from our favorite world-class brands. Dive in and explore to your heart’s content!
A Step-by-Step Guide to Building a Brand Guideline (with Examples)
Yesterday, your brand colours were red and blue, today, they’re purple and orange and maybe they’ll be pink and green tomorrow. Who knows? If you read that without seeing what the problem with that scenario is, then let’s offer you a seat (and some toast) at our table. This post is for you! Ready?
5 Ways Your Business Can Be Empathetic in 2024
Empathy in business is the ability to understand and share the feelings of your customers, employees, and community. It’s about stepping into their shoes to appreciate their perspectives, experiences, and needs.
Toast Academy alumni create amazing designs for Lagos Leather Fair 5
Mercy Ogedengbe and Semilore Ogunsanya were recipients of the Toast Academy Scholarship Program of 2021. Upon completion of their Graphic Design course, they were placed as interns in Nigeria’s leading luxury leather brand, Femi Handbags.
6 months later, they were an essential part of the core team that created amazing designs for the Lagos Leather Fair 5.
What is a Logo and why is it important?
A logo is the symbolic representation of a brand, made with colours, texts, shapes and images. It is essentially the face of a company as it functions primarily as an identifier. When you see a logo you are familiar with, you instantly associate it with your memories, experiences, and interactions with the brand.
