Odasé is a promising Nigerian start-up in the beauty, health and wellness industry. They are in the process of launching their cosmetic line – Odasé Beauty, with Odasé Salon and Odasé Wellness Spa coming soon after. We were asked to create a brand image that exudes luxury, class, and beauty with an appeal to the younger audience (youth and young adults).
Client:
Odasé
Services:
Art Direction
Brand Identity
Marketing Assets
Contributors:
Jide Awulonu
Momurewa Ala
Eniola Femi-Oni
Tokoni Larry Parkins
The brand name is a brilliant combination of the founder’s surnames – Odekunle and Falasé. With this knowledge, we created the logo to depict their individuality, using the extended slash on the “A” as a separator. This emphasized their individuality while promoting their partnership.
We also made beautiful designs for their business stationery – business cards, letterheads, and carry bags. Each item was carefully designed to match the brand’s style. We also worked hard on the packaging for their lip glosses and cosmetic kits. Our designs aimed to protect the products while making them look attractive on store shelves.
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